Valuable support behind the Niels Larsen Trophy

Organising the Niels Larsen Trophy involves considerably more work than what is visible during the tournament days themselves. Behind every tournament lie planning, contact with teams, information, marketing and many other parts that need to function.

For a non-profit association like Halmstad Veteranhockey, it is therefore valuable to get help with things we ourselves neither have the time nor the specialist knowledge to manage fully.

For some time now we have been receiving that help from FredagMorgon – a full-service agency in Halmstad.

It started with our website

The collaboration began with FredagMorgon developing a new website for the Niels Larsen Trophy.

Since the tournament attracts participants from several countries, an important part was to make the information easily accessible also for international teams. The website was therefore built in multiple languages and gathers information about our tournaments, packages, registration and other things that participants need prior to their visit to Halmstad.

It has given us a considerably better platform for communication regarding the tournament.

The help continues between the tournaments

FredagMorgon's work didn't end when the website was launched. Today, they help us on an ongoing basis with search engine optimization and advertising via Google Ads and Meta.

They also help us with our newsletters. Today we have around 4,000 registered recipients that we can communicate with directly when we open registration for a new tournament or have something else to tell you.

For us, continuity in particular is important. The Niels Larsen Trophy is organised over a few intense days, but the work of reaching teams and keeping in touch with past and future participants goes on all year round.

Valuable for a non-profit organisation

Halmstad Veteranhockey is a non-profit association and resources are not unlimited. That FredagMorgon has chosen to contribute with its work within the initiative Friday morning in the community therefore means a lot to us.

We get access to expertise in web, SEO, advertising and email marketing at the same time as we can spend more of our own time on what we do best: developing the tournament and looking after the teams that come here.

And there is another reason why it means a lot.

The Niels Larsen Trophy aims to be more than just a popular senior ice hockey tournament. Through its activities, the association also raises money for various causes, including supporting children with cancer.

The better we become at reaching out and generating interest in the tournament, the better conditions we create to continue that work.

A huge thank you from us

We don't know if good Google Ads make anyone better at putting the puck in the top corner. The players still have to do the job themselves there.

But when it comes to making the Niels Larsen Trophy visible, keeping in touch with our participants and giving the tournament a professional digital presence, FredagMorgon has made a great effort.

For that, we at Halmstad Veterans Ice Hockey would like to say a huge thank you.