The Teddy Company

Our mission is to bring safety and joy to the lives of all children with high-quality cuddly toys.

For over 30 years we have designed and developed beloved cuddly toys. All our product development takes place in Båstad, Sweden, and we collaborate with carefully selected factories around the world for production.

Our journey began in the charming town of Båstad in southern Sweden, with a vision to create high-quality teddy bears inspired by Scandinavian design. Today, our cuddly toys bring joy to children all over the world. But our roots, core values and heart are still in Båstad - where we continue to draw our inspiration.